Google mobile strategy built on SMS?

22 October 2007 - 2:52

With Google’s acquisition of Jaiku, a Finnish company which owns a number of patents related to SMS text messaging, analysts are clamouring to add this latest string to their vision of how an eventual gPhone and accompanying service may look.  There might be something about the relative low-tech of plain old SMS, however, that’s prompted some uninspiring ideas - compared to the network toting, OS creating behemoth we’re used to hearing suggested, Indystar’s report manages to make Google look like just another information portal.

Google mobile apps palette

The idea, according to Richard Doherty, research director at The Envisioneering Group, is a system similar to the existing Google SMS service only expanded to include directions, points of interest and more:

“Google is driving toward getting device makers to produce basic handsets equipped with a “Gbutton” that takes users right to a Google texting screen. The goal: Get GPhone texters in the habit of querying its vast databases for directions, phone numbers, movie times or restaurant tips and woo advertisers to sponsor GPhone-delivered answers”

Existing handset designs and even the OS work has been to streamline how best this mobile interface for the full Google experience will display.

Not as exciting as some schemes they’ve been fingered for, but at least the timescale wouldn’t be too frustrating: Trip Chowdhry of Global Equities Research believes handset manufacturers already have compatible models waiting for release, and that the only hurdle left is setting up a deal with a carrier.

“GPhones could flow into the market in a matter of weeks”Trip Chowdhry, Global Equities Research

1 Comment | Tags: Google, Google Phone, Mobile content, rumor

Comments:

  1. agam panwar says;
    23 Oct 2007 - 0:40

    off course google wants this to be done asap but i think they have to study atleast developing markets /economies for the same

Post Your Comment

About You




Comment

Add to Technorati Favorites